By: David Moin
Source: http://www.wwd.com/retail-news/topshop-lands-in-new-york-2087669/?module=most_emailed
Despite the recession and many many obstacles, Topshop launches its American flagship store in SoHo. London-based retailer opens to high expectations and years of anticipation.
It's 4 floors of over the top rock and roll merchandise. Topshop caters to all--they have $18 for 2 cardigans within $500 dresses. They specialize in irreverant clothes and don't intend to hold back at their big American debut. They have been holding parties for socialites and Kate Moss will be at the ribbon cutting ceremony.
"Asked about the projected revenues, Green (owner of Arcadia Group) replied: 'It’s impossible to know, but we have shipped in a lot of inventory. This is a learning curve. Am I nervous? Absolutely not. If we do our job well, people will shop here. You get a ‘wow’ feeling, even when the store is empty of shoppers. Imagine what it will be like with people shopping.'"
I personally am thrilled about this flagship store opening in New York. I intend to milk the benefits of being there this summer. I think it's great that they are coming to the US. And just as H&M and Zara have, I think they will be very successful here.
