By: Amanda Kaiser
Source:http://www.wwd.com/fashion-news/jil-sander-said-to-take-on-design-role-at-uniqlo-2072975?module=most_emailed
Jil Sander is making a comeback! She signed an agreement with Uniqlo that states she will oversee men's and women's apparel.
"The challenge is for me to establish a premium quality in a democratically priced range," states Sander.
Sander is not receiving an official title (which I find strange) but will have creative reign over everything except accessories and children's wear. There is also discussion of a special collection that emphasizes Sander's minimalist design aesthetic.
Uniqlo is collaborated with other designers such as Phillip Lim and Alexander Wang.
Evidently Uniqlo is one of the few retailers succeeding in the Japan through its recession. Uniqlo focuses on colorful basics. I think that says a lot about what people are focusing on considering the lack of funds. It's not surprising that a brand providing basics is doing so well through the recession. All the blog spots that I've written seem to have a reoccurring trend that focuses on the economic recession and how companies are changing and at least handling the situation.
After Sander's second exit from Prada, at 65 she is hoping to take on the fashion industry. I wish her the best of luck.
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